Traffic & Behavior Tracking
- Page visits and Users are tracked with Google Analytics.
- We log the visits to a GA property owned by the product owner.
- We use three GA views for each product:
- One for visits to the editorial product
- One for visits to subscription and account managements pages
- One that is used on both
- Visits from logged in admin users are excluded
- We store custom dimensions to allow deeper analysis
Custom dimensions
| Custom Dimension Name | Index | Scope | Value |
page_type | 1 | Hit | A reference to the page type |
page_id | 2 | Hit | The unique platform identifier for the visited page (i.e the Content Item ID) |
signed_in | 3 | Hit | Boolean (is the visitor signed in?) |
subscriber | 4 | Hit | Boolean (is the visitor an active subscriber?) |
read_on_page | 5 | Hit | Boolean (was a Content Item read on it’s own page or in another context, like continuous scroll) |